Author Archives: Peter Oprysko

About Peter Oprysko

Social Marketing professional with proven experience in fostering brand awareness and loyalty, maximizing partner and sponsorship ROI, aligning like-minded brands, managing national media relations campaigns, counseling clients on communicating for growth.
Brand experience includes Bayer, Bose, Nikon and Xerox.

Top Ten Signs that Twitter is Becoming Main Stream

Yesterday was Social Media Day and in the lull that marks the beginning of the July 4th Holiday weekend, I took a look back on some of the social media news of the past week. Articles about the social media … Continue reading

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Welcome To The Social Media Revolution!

Still wondering about the importance of Social Media on society? Well, think about this: Facebook tops Google for weekly traffic in the U.S. Kindergartens are learning on iPads, not chalkboards. Generation Y and Z consider e-mail yesterdays news. YouTube is … Continue reading

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For Want of Nail … The Kingdom Was Lost

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For want of a nail the shoe was lost. For want of a shoe the horse was lost. For want of a horse the rider was lost. For want of a rider the battle was lost. For want of a … Continue reading

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On Being A Brand

Value Proposition – Brandstorming – Value Pushing – Brand Extension – Brand Value These are five of the Top 100 Marketing Buzzwords you can expect to hear in 2011. All of them relate to an overarching term that has become … Continue reading

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